Branding Strategy and Brand Equity

Branding is a major issue in product strategy. Developing a brand that consumers demand from the retail stores requires a great deal of long-term investment spending, especially for advertising, promotion and packaging. Branding strategy is important for firms, as many firms with brands are able to retain market power even when they outsourced manufacturing to low cost competitors.




Brand and Branding - Concept definition
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12 comments:

  1. This information is related to branding strategy and very important for newcomers in business.It's always useful in business.

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  4. In every business requires brand activation and brand strategies to customers. This concept is related with marketing Strategies.

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