Wholesaling
Wholesaling includes all the activities involved in selling goods or services to those who buy for resale or business use. Wholesaling excludes manufacturers and farmers because they are engaged primarily in production. (Kotler)
Why wholesalers are used?
Wholesalers buy in large cart loads and break the bulk into smaller units and distribute these small quantities to large number of retailers efficiently.
Retailing
Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use. A retailer or retail stores is any business enterprise whose sales volume comes primarily from retailing.
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