Marketing Management, 13th edition, Philip Kotler, Book Information and Review

Marketing Management, 14th edition, by Philip Kotler and Kevin Keller is now available. The information of the book is available in http://nraombakc.blogspot.in/2012/02/marketing-management-14th-edition.html (Slides of the edition are also included)

Kotler's book is the Gold standard for Marketing subject.
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If you are looking for full chapters from a printed textbook of marketing, now officially a book is available on internet.
Additional Chapters, Articles on Marketing written by Marketing Practitioners and Faculty Members on  online platforms
  Marketing Management - Knol Book of Readings
A blog book on marketing  http://bbmktgmgmt.blogspot.com/ (to contain best of web on marketing)

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Marketing Management, 13th edition, by Philip Kotler and Kevin Keller

Contents

Links are to the book support site of the publisher Pearson Education
(level 0 indent) Expand or Collapse Submenu Chapter 2: Developing Marketing Strategies and Plans


(level 0 indent) Expand or Collapse Submenu Chapter 3: Gathering Information and Scanning the Environment


(level 0 indent) Expand or Collapse Submenu Chapter 4: Conducting Marketing Research and Forecasting Demand


(level 0 indent) Expand or Collapse Submenu Chapter 4: Case Study


(level 0 indent) Expand or Collapse Submenu Chapter 5: Creating Customer Value, Satisfaction, and Loyalty


(level 0 indent) Expand or Collapse Submenu Chapter 6: Analyzing Consumer Markets


(level 0 indent) Expand or Collapse Submenu Chapter 7: Analyzing Business Markets


(level 0 indent) Expand or Collapse Submenu Chapter 8: Identifying Market Segments and Targets


(level 0 indent) Expand or Collapse Submenu Chapter 8: Case Study


(level 0 indent) Expand or Collapse Submenu Chapter 9: Creating Brand Equity


(level 0 indent) Expand or Collapse Submenu Chapter 10: Crafting the Brand Positioning


(level 0 indent) Expand or Collapse Submenu Chapter 10: Case Study


(level 0 indent) Expand or Collapse Submenu Chapter 11: Dealing with Competition


(level 0 indent) Expand or Collapse Submenu Chapter 12: Setting Product Strategy


(level 0 indent) Expand or Collapse Submenu Chapter 13: Designing and Managing Services


(level 0 indent) Expand or Collapse Submenu Chapter 14: Developing Pricing Strategies and Programs


(level 0 indent) Expand or Collapse Submenu Chapter 15: Designing and Managing Integrated Marketing Channels


(level 0 indent) Expand or Collapse Submenu Chapter 15: Case Study


(level 0 indent) Expand or Collapse Submenu Chapter 16: Managing Retailing, Wholesaling, and Logistics


(level 0 indent) Expand or Collapse Submenu Chapter 16: Case Study


(level 0 indent) Expand or Collapse Submenu Chapter 17: Designing and Managing Integrated Marketing Communications


(level 0 indent) Expand or Collapse Submenu Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations


(level 0 indent) Expand or Collapse Submenu Chapter 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling


(level 0 indent) Expand or Collapse Submenu Chapter 20: Introducing New Market Offerings


(level 0 indent) Expand or Collapse Submenu Chapter 21: Tapping into Global Markets


(level 0 indent) Expand or Collapse Submenu Chapter 22: Managing a Holistic Marketing Organization


(level 0 indent) Expand or Collapse Submenu Chapter 22: Case Study


Revision Knols for The Chapters

Based on Older Editions and other Books
Links for the blog posts and knols  prepared by Narayana Rao KVSS
Chapter 1: Introduction

The Marketing Concept - Kotler
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(level 0 indent) Expand or Collapse Submenu Chapter 2: Developing Marketing Strategies and Plans 
(level 1 indent)

(level 0 indent) Expand or Collapse Submenu Chapter 3: Gathering Information and Scanning the Environment 
(level 1 indent) 
(level 0 indent) Expand or Collapse Submenu Chapter 4: Conducting Marketing Research and Forecasting Demand 
(level 0 indent) Expand or Collapse Submenu Chapter 5: Creating Customer Value, Satisfaction, and Loyalty

(level 1 indent)
(level 0 indent) Expand or Collapse Submenu Chapter 6: Analyzing Consumer Markets 
Consumer Behavior 

(level 1 indent)
(level 0 indent) Expand or Collapse Submenu Chapter 7: Analyzing Business Markets 
(level 1 indent) 
(level 0 indent) Expand or Collapse Submenu Chapter 8: Identifying Market Segments and Targets 
(level 0 indent) Expand or Collapse Submenu Chapter 9: Creating Brand Equity

(level 1 indent)
(level 0 indent) Expand or Collapse Submenu Chapter 10: Crafting the Brand Positioning


(level 0 indent) (level 2 indent)  
(level 0 indent) Expand or Collapse Submenu Chapter 11: Dealing with Competition 
(level 1 indent)
(level 0 indent) Expand or Collapse Submenu Chapter 12: Setting Product Strategy 
(level 1 indent)  
(level 0 indent) Expand or Collapse Submenu Chapter 13: Designing and Managing Services 
(level 1 indent)  
(level 0 indent) Expand or Collapse Submenu Chapter 14: Developing Pricing Strategies and Programs 
(level 1 indent)

(level 0 indent) Expand or Collapse Submenu Chapter 15: Designing and Managing Integrated Marketing Channels 
(level 1 indent)  
(level 0 indent) Expand or Collapse Submenu Chapter 15: Case Study

(level 1 indent)


(level 2 indent)

(level 0 indent) Expand or Collapse Submenu Chapter 16: Managing Retailing, Wholesaling, and Logistics

(level 1 indent)
(level 0 indent) Expand or Collapse Submenu Chapter 16: Case Study

(level 1 indent)

(level 2 indent)

(level 0 indent) Expand or Collapse Submenu Chapter 17: Designing and Managing Integrated Marketing Communications 
(level 1 indent) 
(level 0 indent) Expand or Collapse Submenu Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 
(level 1 indent)

(level 0 indent) Expand or Collapse Submenu Chapter 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

(level 1 indent)
(level 0 indent) Expand or Collapse Submenu Chapter 20: Introducing New Market Offerings 
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(level 0 indent) Expand or Collapse Submenu Chapter 21: Tapping into Global Markets

(level 1 indent) 
(level 0 indent) Expand or Collapse Submenu Chapter 22: Managing a Holistic Marketing Organization

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